Within the last several months, I found myself struggling to get my restaurant business in Denver, Colorado in the initial pages of Google Places, Yahoo Local and Bing. I finally found the perfect solution to all of my difficulties – local SEO. I contacted a professional Seo agency providing local SEO services. After analyzing my company along with its visibility issues, the SEO team presented me having an SEO package that included a wide range of strategies built to enhance the major search engines page ranking of my website and drive more visitors and sales. Let’s examine how these strategies worked to market my company.
Local Listing Sites: Local SEO makes use of local listing sites (e.g. Classifieds, Yahoo, Google, Bing etc) that target local/geo targeted terms, for optimizing local google search results. The marketing1on1 richmond seo company provided strategies that helped boost the ranking of my local company listing on these sites. Now, when someone searches for Denver-specific data relating to my business, the information on my business that is stored on each one of these sites appears being a top search result.
With enhanced online visibility, I discover that more local customers started to visit my website, which can be endeavoring to promote my brand. My service agency took care to select only local listing sites authorized by Google for promoting my business.
Back linking: Local SEO services include building inbound links to a business website. Consistent with Google’s latest Penguin update, my SEO company took care to develop backlinks to my website from reliable websites with content related to my business. I discovered that relevancy was crucial because the major search engines identify keywords on the basis of the backlinks. Another significant aspect is link speed or maybe the speed in which backlinks are set up. The SEO team built backlinks slowly and systematically, as any unnatural speed could make Google have a look at my links as spam. In addition, in addition they employed tactics riichmond as social bookmarking, article and forum submissions and other off-page activities. Keyword variations, branded text, and other strategies were adopted to boost results.
Social Networking Promotion: My company also used effective social media optimization strategies to drive my target audience to my website. They built my company profile on popular social media sites including Facebook, Twitter, Google and more and created posts in them which helped draw local customers to my website. They spread the posts via ‘Share’ or ‘Like’ buttons. As search engines like yahoo, particularly Google, show search engine results from social websites sites (Facebook, Google , Twitter, and a lot more) these profiles may also be assisting to drive more organic targeted traffic to my site. The SEO team also promoted my company by creating videos and pictures of my restaurant and sharing them through YouTube and Pinterest.
Social media advertising requires the maximum consumption of marketing potential with the features (paid advertising facility, contests, business pages with regards to Google , and a lot more) in social media sites. In my experience, centering on a specific social websites site for marketing purposes (Facebook Marketing, Twitter Marketing) is the best way to market your online business.
Pay per Click advertising (paying money to search engines to showcase your web site at the top google search results) is regarded as a strong method to promote business online due to easy implementation, high Return on Investment (ROI) and much better traceability. The SEO team provided my company with PPC advertising services, also referred to as geo-targeted PPC. The advertising was focused on the Denver area, which led to more local customers visiting my website. Both open-ended keywords and focused keywords were utilized inside my geo-targeted PPC.