That at 22, justin bieber merch is the center of polemic debates about his style is a thing of a surprise. He’s not revealing giant swaths of skin, donning outrageous meat-covered coats, as well as flaunting particularly controversial slogans across his shirts. Instead, they have a penchant for tees that nearly scrape his knees, exaggerated layering, and skater boy clothes — not exactly tabloid fodder.
Yet even so, he’s drawn considerable attention (and backlash) for additional recent looks, like the Nirvana band T-shirt by L.A. brand Anxiety about God which he wore on the American Music Awards late last year. Critics were scathing: the reigning prince of pop dares being associated with the storied grunge band?
Longtime stylist Karla Welch, who first signed on to use Bieber on his Believe Tour in 2012, has an explanation for those hoopla: It’s a testament to the singer’s growing style influence. “He’s been pushing men’s fashion for the past five-years,” she says. “In the event you look at the beginning of the Believe Tour, he was getting heat for that drop-crotch pants and super long T-shirts. However right now, if you visit any menswear store, you see those styles reflected.” Just like Bieber, Welch doesn’t “value negative feedback,” she says. “Haters gonna hate.”
Inspite of the Nirvana controversy, Welch went back to Concern with God and worked with the designer Jerry Lorenzo on five looks for Bieber’s current Purpose Tour, which kicked off Wednesday night (March 9) in Seattle. “We have been buying [Jerry’s] stuff for the last a couple of years; it’s been a very fun process working [together],” Welch says in the custom-made denim and tees. Interspersed is going to be Raf Simons pieces (“Justin has become very into Raf lately”), Adidas shoes, and justin bieber hoodie, like thigh-skimming T-shirts for layering. “I could see the looks changing from concert to concert together with the way Justin chooses to style them,” Welch adds.
Though certain technical adjustments have been designed to the tour wardrobe, including zippers, gussets and reinforcements for quick changes (they have less than one minute to improve backstage), the style is just not so different than what the singer sports regularly on Instagram. “It’s more street grunge having a very vintage skater feel,” Welch describes. “I found myself located in Vancouver through the grunge era — I used to drop to Seattle to view Pearl Jam play — and I always loved how those stoner boys looked. That’s bieeber we started doing with the Purpose videos now using the tour. It’s very undone.” The show’s backup dancers, who channel a similarly relaxed aesthetic, are outfitted in apparel by Calvin Klein, with whom justin bieber t shirt comes with an ongoing campaign handle.
Raised in Powell River, Bc, Canadian heritage continues to be an asset for Welch from the start. “We met and clicked,” the stylist says of Bieber, who grew up in Stratford, Ontario. “Canadians inherently love Canadians; that’s been a bond. Canadians are super nationalists,” she adds, chuckling. Though Welch is normally tending on the red-carpet wardrobes of universally adored actresses like Amy Poehler and Olivia Wilde, she says there have been no hesitations about dealing with a far more controversial pop star as being a client. “When you pay attention to everything the press must say, you’re losing at life,” she says, noting that now more than ever before both have got a “100 percent collaborative” relationship. “Justin enjoys the procedure.”